In 2004, World Athletics officially recognized marathon world records. Paul Tergat's 2:04:55 at the 2003 Berlin Marathon became the first men's marathon world record, and Nike's shoes appeared on the list. In the years that followed, the world record stage belonged to adidas — the ADIZERO ADIOS series began to dominate, and the ADIZERO ADIOS 2 remains the only shoe so far to be involved in breaking the world record twice. With the arrival of carbon-plate shoes the landscape changed. Eliud Kipchoge broke the world record twice, beginning his rise to legendary status. Kelvin Kiptum, streaking like a meteor, wrote an immortal legend. Nike's Vaporfly and Alphafly series were also the era's most successful racing shoes. Times changed. When Sebastian Sawe crossed the finish line at the London Marathon in 1:59:30, the ADIZERO ADIOS PRO EVO 3 declared that its era had arrived. Who will be next? Will new faces emerge? #WorldRecord #RacingShoes #SebastianSawe #LondonMarathon #TrailRunningBoom