NN Group becomes a "Founding Partner"; new title sponsor to be announced in January 2026
17 December 2025, NN Running Team officially issued a statement, confirming the team will undergo significant sponsorship structure changes.
From the end of 2025,NN Group will no longer be the NN Running Team'sTitle Partner
Its new role will be Founding Partner (founding partner)
NN Group will continue to support the NN Running Team and its athletes long-term, remaining involved in the team's development and in promoting running
The new Title Partner will be officially announced on January 5, 2026
This means:
NN Group has stepped back in terms of brand exposure, but remains central to the team's history, spirit and long-term support.
NN Running Team 成立于 2017，由 Global Sports Communication (GSC) 发起，联合 NN Group and Nike 共同打造，被广泛认为是：
"The world's first truly professional elite running team"
Over the past 8 years, this partnership has driven several milestone achievements, including:
multiple world records
Olympic and World Championship medals
multiple World Marathon Majors victories
flagship projects and events:
NN Group has been more than a sponsor; it has been deeply involved in building the professional model for elite running.
The announcement also confirmed:
INEOS will end its six-year major partnership at the end of 2025
The most iconic moment of INEOS's collaboration with the NN Running Team was, without doubt:
Eliud Kipchoge's 2019 INEOS 1:59 Challenge in Vienna
the first time a human broke the 2-hour barrier in the marathon (not an official record)
INEOS provided the team with significant resources in materials science, training support, and cross-project research.
In the announcement, the team made it clear:
2026 will usher in a brand-new chapter of collaboration
New partners will bring new forms of support and directions for development
This is not NN Running Team's "exit", but anupgrade to the sponsorship structure of a mature professional team: the founding capital remains, commercial opportunities are ceded, and a new brand narrative is about to emerge.