Paoye Dabaozha has officially become Longjing Sports-operated UTMB® World Series 2026 in-depth media partner. As Asia's leading running media, Paoye Dabaozha will leverage its professional content production capabilities and omni-media communication strengths to take a deep role in the event's communications, injecting a more runner-focused professional voice into the race.

Longjing Sports believes that vitality lives in every heartbeat, every step, and every contest with the earth and mountains; through sport you can become a better version of yourself. This exploration of vitality ultimately points to each runner’s authentic experience on the course. Trail Running Explosion operates under the philosophy "See the world through runners' eyes," dedicating itself to turning that experience into shareable, resonant content.

When the event’s exploration of vitality meets the media’s deep cultivation of runner-perspective content production, trail running becomes more than just a race — it becomes a story to be told, an emotion to be shared, and a culture to be passed on.

This collaboration is precisely about merging the on-site warmth of the event with the breadth and depth of content distribution, so that each event is not only professionally documented but also genuinely understood.

Races are the platform; culture is the core. The partnership between 隆景体育 and 跑野大爆炸 is not only a combining of the strengths of a race platform and a professional media outlet, but also a joint effort to expand the boundaries of trail running culture. The two sides will build on professionalism and put runners at the center, ensuring race coverage goes beyond mere information delivery to become a vehicle for cultural expression and shared values.

2026 year, Longjing Sports and Paoye Big Bang will work together to elevate the professional scope and cultural depth of race communications, allowing the vitality and exploratory spirit embodied by trail running to reach a wider audience and exert a deeper influence.